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Head Start

Local teens get down to business––creating their own companies



Sabrina and Alexa Amoriello started a homemade dog food business in their Katonah home and have since rented kitchen space in Briarcliff to meet the increasing customer demand.

Photo Rana Faure

What do dog food, geotags, and t-shirts have in common? They are all businesses started by local entrepreneurial teens. 

Heelers
Katonah’ s Alexa (15) and Sabrina (11) Amoriello, founders of Heelers dog food, simply started making food for their picky Australian Cattle dog, and now personally deliver homemade chow to 80 canine clients throughout Westchester and Fairfield Counties, and even Manhattan.

“We realized that what we were giving our dog wasn’t really healthy,” Alexa remembers. “So, we worked with a dog nutritionist because we wanted the best. We wanted to give our dog healthy, local food.”

Last Christmas, the Amoriello sisters approached their father with the idea of turning this into a business. He agreed to help, recognizing that in the process they’d learn about entrepreneurship. They’ve already learned entrepreneurship isn’t always glamorous—it takes two and a half hours to cook 50 pounds of food, and they are the cooks. 

“Our recipe is a combination of oats, green beans, sweet potatoes, eggs, egg shells, chicken or beef, and olive oil,” Sabrina describes. “We steam all of the food in a commercial kitchen in Briarcliff that we got through a friend.”

They make deliveries Wednesday through Saturday, and the girls like the hands-on approach. They meet their customers, hear stories about their food, and receive pictures of happy, healthy animals.

Amy Courtney explains that she found Heelers while searching for a home-cooked food for her dog who has a liver condition. “After reading the company’s bio, it was clear that we were dealing with mature teens who were driven and, most importantly, had done their research.”

Social Graphix
Drew Sandler, a 16-year-old Katonah resident, stumbled into his geotag business, Social Graphix, in a similar fashion. (A geotag is a sticker in Snapchat that identifies your location.) Approximately two years ago, Sandler recognized that Katonah didn’t have a geotag, so he made one. Next, he noticed that John Jay High School didn’t have one either; he made another. Both were done just for fun, but others took notice. 

“The first person who asked me to make a geotag was a camp friend who was running for student council,” he recalls. “I made a vice president tag for the day of elections. While a location tag stays forever, an event tag is created for a certain day or time. That day, everyone who used their phones had the option to choose her geotag.” 

People began to request that he create tags for football games or specific events, and once people understood they could have a custom design, his business increased. 

“It was the easiest process ever,” says Ivy Braun of hiring Sandler to create a geotag for her daughter’s Bat Mitzvah. “Gemma said she wanted to do a geotag, and it was very last minute. He asked me for the logos and what we wanted it to say, and the next thing we knew, we had a geotag. There wasn’t a kid at the party who didn’t know about the geotag. As soon as we mentioned it, they all had it.”

Made by Mollz
Molly Moore, a 19-year-old Pound Ridge resident and sophomore at East Carolina University, began Made by Mollz when she decorated her freshman dorm room. She started selling hand-sewn pillows with Greek letters to new sorority girls, and the business took off, with requests for pillows, shirts, and more. As her business expanded, she began to sell online. But, she immediately hit a hurdle. 

“I posted my sweatshirts to a Facebook group, and one of them had 200 comments,” Moore remembers. “However, one commenter said she had to remove my post because I wasn’t Greek licensed. I then learned I need a separate license for each sorority and an LLC. Now I have six licenses, and I plan to get more.”

Molly recently chose to change her major to business, with a fashion merchandising minor. She’s already found this useful, receiving help from a professor to build her e-commerce website. 

“During football season, I was making a lot of different t-shirts,’” she says. “I had people texting me that I didn’t even know. They would say, ‘I don’t know you, but I have nothing to wear to the game. Can you make me a shirt?’”

Clayborne Loizou, a roommate and customer, has watched Moore’s business grow, and admires her work ethic. “She’s very professional,” Loizou explains. “She has all of the equipment in our living room, and when she gets an order she does it right away. She also takes care in how she packages things that require shipping.” 

Moore says she’s “hit a hot market” and knows she will continue with Made by Mollz throughout college. She’s already contemplating her expansion once she graduates.

 

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Profiles

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July 2018

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Looking for some family-friendly activities this summer? Visiting museums is educational and engaging for even young children, but tickets can often be expensive. Luckily, The Friends of Keeler...

Cost: free

Where:
Keeler Library
276 titicus road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Make and decorate your own house for fairies! July 12th and 19th at 4:00 PM You are welcome to one or both sessions For kids in grades Kindergarten and up. Younger children need to have...

Cost: free

Where:
Keeler Library
276 Titicus Road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Show More...
Show Less...

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Looking for some family-friendly activities this summer? Visiting museums is educational and engaging for even young children, but tickets can often be expensive. Luckily, The Friends of Keeler...

Cost: free

Where:
Keeler Library
276 titicus road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Make and decorate your own house for fairies! July 12th and 19th at 4:00 PM You are welcome to one or both sessions For kids in grades Kindergarten and up. Younger children need to have...

Cost: free

Where:
Keeler Library
276 Titicus Road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Show More...
Show Less...

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Looking for some family-friendly activities this summer? Visiting museums is educational and engaging for even young children, but tickets can often be expensive. Luckily, The Friends of Keeler...

Cost: free

Where:
Keeler Library
276 titicus road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Make and decorate your own house for fairies! July 12th and 19th at 4:00 PM You are welcome to one or both sessions For kids in grades Kindergarten and up. Younger children need to have...

Cost: free

Where:
Keeler Library
276 Titicus Road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

In Ayurveda, health is achieved when there is a balance in body, mind, and spirit. Stress effects all of these components, and so balance must concentrate on all three. Come and discover:...

Cost: Free

Where:
Lewisboro Library
15 Main St
South Salem, NY  10590
View map »


Sponsor: Dr. Somesh N. Kaushik
Telephone: 914-875-9088
Contact Name: Dr. Somesh N. Kaushik
Website »

More information

Show More...
Show Less...

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Looking for some family-friendly activities this summer? Visiting museums is educational and engaging for even young children, but tickets can often be expensive. Luckily, The Friends of Keeler...

Cost: free

Where:
Keeler Library
276 titicus road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Make and decorate your own house for fairies! July 12th and 19th at 4:00 PM You are welcome to one or both sessions For kids in grades Kindergarten and up. Younger children need to have...

Cost: free

Where:
Keeler Library
276 Titicus Road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Show More...
Show Less...

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Looking for some family-friendly activities this summer? Visiting museums is educational and engaging for even young children, but tickets can often be expensive. Luckily, The Friends of Keeler...

Cost: free

Where:
Keeler Library
276 titicus road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Make and decorate your own house for fairies! July 12th and 19th at 4:00 PM You are welcome to one or both sessions For kids in grades Kindergarten and up. Younger children need to have...

Cost: free

Where:
Keeler Library
276 Titicus Road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Show More...
Show Less...

Fridays, July 20, August 17, September 21, 9:30 - 10:30 AM Katonah Museum opens its doors to babies and their new parents and caregivers for an enriching experience, a chance to meet local...

Cost: Free with admission

Where:
Katonah Museum of Art
134 Jay Street
134 Jay Street, Katonah, NY 10536
Katonah, NY  10536
View map »


Telephone: 191-423-29555

More information

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Join fellow seniors for an afternoon of art viewing and socializing. Dive deep into our current exhibition with a knowledgeable docent and mingle with other art enthusiasts over coffee and treats....

Cost: Free with admission.

Where:
Katonah Museum of Art
134 Jay Street
Katonah, NY  10536
View map »


Telephone: 191-423-29555
Contact Name: Margaret Adasko
Website »

More information

Looking for some family-friendly activities this summer? Visiting museums is educational and engaging for even young children, but tickets can often be expensive. Luckily, The Friends of Keeler...

Cost: free

Where:
Keeler Library
276 titicus road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Little Radical Theatrics Inc (Fatima Viegas, Executive Producer) is thrilled to be presenting its Summer 2018  Production of "Ragtime".  In an effort to truly live up to...

Cost: $10-$25

Where:
Grinton Will Library
1500 Central Park Ave
Yonkers, NY  10710
View map »


Sponsor: Little Radical Theatrics
Telephone: 914-589-1669
Contact Name: Fatima Viegas
Website »

More information

 Little Radical Theatrics Inc (Fatima Viegas, Executive Producer) is thrilled to be presenting its Summer 2018  Production of "Ragtime".  In an effort to truly live...

Cost: $10-$25

Where:
Grinton Will Library
1500 Central Park Ave
Yonkers, NY  10710
View map »


Sponsor: Little Radical Theatrics
Telephone: 914-589-1669
Contact Name: Fatima Viegas
Website »

More information

Show More...
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Westchester Community is in need of more than 40 foster homes to provide the county’s most vulnerable children with housing in a safe and stable environment. For more information and to...

Cost: Free

Where:
United Way of Westchester and Putnam
336 Central Avenue
White Plains, NY  10606
View map »


Sponsor: United Way of Westchester and Putnam
Telephone: 914-997-6700
Contact Name: Toyae Liverpool
Website »

More information

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Explore two private gardens in Cortlandt Manor, Mt. Kisco, open for self-guided tours to benefit the Garden Conservancy. Highlights include a series of seven bridges, statuary, woodland walks,...

Cost: $7 per garden; children 12 & under free

Where:
The Merrin Garden
2547 Maple Avenue
Cortlandt Manor, NY  10567
View map »


Sponsor: The Garden Conservancy
Telephone: 888-842-2442
Contact Name: Open Days Program staff
Website »

More information

Looking for some family-friendly activities this summer? Visiting museums is educational and engaging for even young children, but tickets can often be expensive. Luckily, The Friends of Keeler...

Cost: free

Where:
Keeler Library
276 titicus road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Little Radical Theatrics Inc (Fatima Viegas, Executive Producer) is thrilled to be presenting its Summer 2018  Production of "Ragtime".  In an effort to truly live up to...

Cost: $10-$25

Where:
Grinton Will Library
1500 Central Park Ave
Yonkers, NY  10710
View map »


Sponsor: Little Radical Theatrics
Telephone: 914-589-1669
Contact Name: Fatima Viegas
Website »

More information

 Little Radical Theatrics Inc (Fatima Viegas, Executive Producer) is thrilled to be presenting its Summer 2018  Production of "Ragtime".  In an effort to truly live...

Cost: $10-$25

Where:
Grinton Will Library
1500 Central Park Ave
Yonkers, NY  10710
View map »


Sponsor: Little Radical Theatrics
Telephone: 914-589-1669
Contact Name: Fatima Viegas
Website »

More information

Show More...
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